Modern Marketing and Modern Selling: Principles, Practice, and Purpose
Written for today’s students. Designed for tomorrow’s marketers.

Most marketing textbooks feel like they were written for a world that no longer exists. They’re bloated with outdated examples, detached from real-world tools, and often speak in a tone that feels way more academic than conversational.
That’s why I wrote Modern Marketing: Principles, Practice, and Purpose.

It’s a fresh take on the core concepts of marketing, taught through a strategic lens, grounded in ethics, and built around the tools and thinking today’s marketers actually need, and written in a conversational tone as if I were talking to the reader.

Why I Wrote These Books
As an entrepreneur-turned-professor, I struggled to find a textbook that resonated with the way I teach, and the way my students learn. My students needed more than memorization. They needed frameworks, real-world examples, and space to think critically about strategy, ethics, and consumer behavior.

So, I created a book that blends:

• Principles of marketing with modern practices around contemporary brands.

• Marketing fundamentals and emerging digital technologies.

• Strategic marketing concepts with career application and readiness.

• Ethical approach to every aspect of strategic marketing.

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This isn’t a recycled edition of someone else’s ideas. It’s built from the classroom up, and tested with real students in real classes.

What Makes These Textbook Different?
The Content
Covers topics like AI in marketing, all things digital, data analytics, agile campaigns, influencer strategy, and ethical data use.  The textbook is supplemented with videos, micro learning cards, and podcasts so students can engage content in the media the learn best with.

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The Delivery
A personalized learning system with customized AI integration that creates personalized assessments and content delivery for each student on a one-to-one bases determined by their learning style, level of knowledge, and retention all with faculty oversight.

Student-friendly tone
Clear, engaging, and approachable, without dumbing it down. Just like sitting in the classroom with me.

Strategic focus
More than just tactics. Students learn why strategic marketing decisions matter.

Career-connected
Includes certifications and practical examples tied to marketing careers through the Career Connections highlight in every chapter.

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Instructor-ready
Lesson plans, slide decks, assignments, activities, rubrics, and sample quizzes available for instructors, even if you’ve never taught marketing.

Flexible and modular
Use it in Principles of Marketing, Intro to Business, or as part of a high school dual credit program. The curriculum is delivered in a turn key learning management system or can seamlessly integrate into most LMS platforms.

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Modern Selling

Is a college-level sales textbook built for instructors who want students to do more than study selling, they want students to actually sell. Unlike traditional sales textbooks that rely on simulations, role-plays, or video interviews, Modern Selling is intentionally designed to support live, in-market selling experiences. The book and course are designed in two phases:

Phase 1: Lecture style learning the professional selling method

Phase 2: In market selling products to actual businesses

 

 Students engage real customers, sell real products, reflect on real outcomes, and develop real skills.

Designed for How Selling is Learned

Most students do not learn selling by reading about it. They learn by preparing, engaging, adapting, failing, improving, and trying again. Modern Selling embraces this reality.

 

The book is structured to support a scaffolded progression:

• Early chapters build professional mindset, ethical foundations, and buyer understanding

• Middle chapters prepare students for prospecting, discovery, objections, and closing

• Later chapters focus on follow-up, performance analysis, and sales management

 

This structure allows instructors to teach core principles first, then intentionally transition students into real selling environments with appropriate preparation and safeguards.

Who It’s For

• College instructors seeking a modern alternative to traditional texts

• High school teachers looking for a relevant, engaging resource

• Students who want to learn marketing in a way that connects to real careers

• Programs seeking to infuse strategy and ethics into their business curriculum

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Let’s Make Marketing Education Matter
Whether you're a faculty member, department chair, or instructional designer, I’d love to connect about how Modern Marketing: Principles, Practice, and Purpose can enhance your course and engage your students.

 

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