Modern Marketing: Principles, Practice, and Purpose
Written for today’s students. Designed for tomorrow’s marketers.

Most marketing textbooks feel like they were written for a world that no longer exists. They’re bloated with outdated examples, detached from real-world tools, and often speak in a tone that feels way more academic than conversational.
That’s why I wrote Modern Marketing: Principles, Practice, and Purpose.

It’s a fresh take on the core concepts of marketing, taught through a strategic lens, grounded in ethics, and built around the tools and thinking today’s marketers actually need, and written in a conversational tone as if I were talking to the reader.

Why I Wrote This Book
As an entrepreneur-turned-professor, I struggled to find a textbook that resonated with the way I teach, and the way my students learn. My students needed more than memorization. They needed frameworks, real-world examples, and space to think critically about strategy, ethics, and consumer behavior.

So, I created a book that blends:

• Principles of marketing with modern practices around contemporary brands.

• Marketing fundamentals and emerging digital technologies.

• Strategic marketing concepts with career application and readiness.

• Ethical approach to every aspect of strategic marketing.

​​

This isn’t a recycled edition of someone else’s ideas. It’s built from the classroom up, and tested with real students in real classes.

What Makes This Textbook Different?
Up-to-date tools and trends
Covers topics like AI in marketing, all things digital, data analytics, agile campaigns, influencer strategy, and ethical data use.

Student-friendly tone
Clear, engaging, and approachable, without dumbing it down.

Strategic focus
More than just tactics. Students learn why marketing decisions matter.

Career-connected
Includes certifications, case-based assignments, and practical examples tied to marketing careers.

Instructor-ready
Lesson plans, slide decks, assignments, activities, rubrics, and sample quizzes available for instructors, even if you’ve never taught marketing.

Flexible and modular
Use it in Principles of Marketing, Intro to Business, or as part of a high school dual credit program. The curriculum is delivered in a turn key learning management system or can seamlessly integrate into most LMS platforms.

Who It’s For

• College instructors seeking a modern alternative to traditional texts

• High school teachers looking for a relevant, engaging resource

• Students who want to learn marketing in a way that connects to real careers

• Programs seeking to infuse strategy and ethics into their business curriculum

​

Let’s Make Marketing Education Matter
Whether you're a faculty member, department chair, or instructional designer, I’d love to connect about how Modern Marketing: Principles, Practice, and Purpose can enhance your course and engage your students.

 

PLEASE FILL OUT THE FORM BELOW TO REQUEST ACCESS