Teaching with Purpose. Writing with Passion. Leading with Strategy.
I’m Sean Cash, Assistant Professor of Marketing at Friends University in Wichita, Kansas. But most people on campus know me as Professor Cash Money, or just “Hey Cash”, nicknames that started with my students and became a badge of honor for how we approach learning with energy, relevance, and purpose.

Before I ever stepped into the classroom, I built, scaled, and sold multiple businesses, including taking an outdoor media company public. I’ve been in boardrooms, on sales calls, and in the trenches of launching, marketing, and managing national brands. And after over two decades in the business world, I chose to teach, not to retire from business, but to invest in the next generation of marketers.

Why I Teach
Marketing has changed, but our responsibility to teach it well hasn’t. Too often, students learn tactics without strategy. They learn to “do stuff” without understanding why it matters, how it achieves objectives, and how strategy brings it all together.
I created my classes and curriculum, including writing my own textbook, to change that.
Today’s students need more than busywork and another paper, they need frameworks, tools, ethical reasoning, and confidence. They need to master the marketing fundamentals while understanding the impact of AI, ethics, and the role marketing plays in business and society. That’s what I teach. That’s why I teach.

About the Book
My textbook, Modern Marketing: Principles, Practice, and Purpose, was born from the need for something better. Something that made teaching marketing and learning marketing fun.  I couldn’t find a book that matched the pace of the real world and engaged my students enough to want to read it and use it. So, I wrote one.
It blends theory and practice. It teaches marketing as a system, not just a set of tricks. It’s used in my classes and by other instructors looking for something that speaks to this generation. It’s uses contemporary brands, approachable language, and built-in career preparation.

About My Students
My students are some of the most motivated, curious, and hardworking learners I’ve had the privilege to teach. They graduate with certifications, real client projects in their portfolio, and the kind of hands-on experience that gives them a head start in the job market.

Many go on to careers in:

• Brand strategy and digital marketing

• Marketing research and analytics

• Nonprofit and cause-driven marketing

 

They are proof that marketing education, when done right, transforms lives and launches careers.

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Let’s Stay Connected

Whether you’re a fellow educator, a marketing leader, a student considering a career in marketing, or a business owner looking to collaborate, thanks for taking the time to learn more.

Explore the site to see how we can work together, or reach out directly to start a conversation.

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